Written by Quadri.R.Atanda.
ITB Berlin (Internationale Tourismus-Börse Berlin) remains the world’s largest travels,tourism and hospitality stakeholders gathering which commenced in 1966 and holds every year from March 7-11 at the Messe Berlin with satellite events already extended to Singapore, China and India.
ITB Berlin has been a physical gathering for the travels, tourism and hospitality industry players, except in 2020 due to Covid-19 pandemic outbreak and the 2021 edition (Wednesday 10-Sunday 14th of March,2021)which is adopting a digital format, to network the global travels, tourism and hospitality industry practitioners such as exhibitors, tour operators ,airlines ,hotels, travel enthusiasts, tourist boards, system and service providers, car and bus rental companies and travel enthusiasts.
Various segments are organised to assist exhibitors and visitors have the best of experience with the interesting array of ITB Berlin offers such as: Youth Travel, Events, Business Travel, Responsible Tourism ,Cruises, Cultural Tourism, Economy Accommodation, Wellness, eTravel World, Adventure ,ITB Mobile Travel Services, Career Center, Travel Technology and others.
Thousands of exhibitors, thousands of trade visitors with thousands of visitors from hundreds of countries and thousands of journalists, have been recorded to have attended past editions of ITB Berlin, as such, ITB Berlin remains a platform that has a huge role to play in charting the way forward for the progress of the global travels, tourism and hospitality industry in Post-Covid-19 period.
ITB 2021 digital meet up offers the opportunity for brainstorming, monitoring industry trends and harnessing human and material resources to proffer solutions and ensure the challenges of job and financial loses the industry experienced due to Covid-19 are mitigated as soon as possible for the industry to stand tall as it was in the pre covid-19 era. No doubt, ITB Berlin is the way to go.